Advertising Campaign Diary
Going to approach Costa Coffee on Island Green to see if it would be possible to film for a short while inside the store, documenting how they make a coffee, the coffee that is made will be a latte, my choice of drink and will obviously be made for myself in a take away cup.
All video will be shot from the customer side of the counter, hopefully the barista will be compliant and will not object to being on film, if this is the case I only need to be able to see the coffee being prepared so a neck down shot would suffice for the video.
The access to the store is very good, there is a large car park to the front, inside the counter is situated on the left-hand side with seating to the right, at the back of the store is where the toilets are situated.
- Wide shot of sign on the store front
- Cut to opening of door and approach to the counter
- Close up of coffee being deposited into strainer
- Moving shot to strainer being placed onto brewing holder
- Snap shot to cup being placed
- Close up of brewed coffee emptying into cup
- Close up of milk being heated
- Mid shot of milk being poured into cup
- Mid shot of coffee being poured into milk
- Close up of drink being placed for customer to collect
Awaiting a phone call from the Island ~Green Costa, approached them this morning (13/12/2016) with a view to obtaining some footage via filming in the store, Barista that was working said the she thinks that it wouldn’t be a problem as they had some primary school children in taking photographs for a project they were doing in school, left my contact details for him to contact me then hopefully I can continue with the advertising campaign.
Production and Post Production:
Finished my second poster for the advertising campaign, happy with the overall look of both posters, just a case of waiting for that phone call to arrange a date to go in and get my footage.
I finally received a phone call to confirm permission for me to go ahead and film inside the store early one morning in order to get the footage needed for my brief.
I arrived at Costa coffee on Island Green at 6:50 AM, and with my tripod, my Nikon D5300, my Nikon D3200 and two 18 x 55 mm stock lenses.
I succeeded in obtaining all the shots I needed to make my advertising video and proceeded to upload it to my computer, unfortunately, all the footage was unusable, it just didn’t look right, it didn’t look professional enough, so I am going to have to have another early morning filming, this time I think I will just use my phone it is the Galaxy S6 edge which is equipped with a 20-megapixel rear reviewing camera, and possibly even use the go pro. I am more than confident of obtaining good footage this time once I have good enough footage I can proceed to get the files into Adobe after effects and continue with the assignment.
Finally got more footage from the store of the barista making a coffee, this time I used my galaxy s6 edge and achieved the shots I wanted although it didn’t come out entirely as I wanted but I think it is good enough, I edited the footage so that it looked like there were several shots of the barista working, in actual fact it was one continuous shot but how I have done it the end product looks acceptable, between the shots I used a cross fade effect to make the transition look smoother, I adjusted the brightness to smooth the overall look, added some music instead of the background noise that was present, the second video I used existing photographs that I acquired from the internet, resized all the images so they looked uniform, used a wipe transition which makes it look half decent, hopefully this fits the brief and has done what was asked.