Produce a PechaKucha critical presentation (for more information on PechaKucha click here), to include 20 images using audio visual analysis of an artefact object or image including approximately 500 words.
This assignment requires you to think about images and objects within a context. As art and design students, your perspective on works of art is more analytical than that of the casual observer. This is because evaluating and critically engaging with art and design artefacts will help you to understand your own art / design practice as it develops. This assignment is designed to start you off as ‘critical observers’.
The assignment requires you to analyse an artefact / object or image. This can be anything created within the subject areas of media, art and design. Your analysis should ‘set the scene’ for the viewer and discuss context and purpose of the artefact / object or image. You will be required to provide a more detailed response to your selected artefact / object or image by describing, analyzing and evaluating it. You will probably be drawn to things that you like, but equally you may find yourself talking about works which you dislike.
There are four steps that may help you to gather the information required from the artefact / object or image you want to discuss
- Visual Description
- Visual Analysis
Using a combination of methods, including drawing, notation, writing, diagrams, photographs, etc. try to gather as much information as you can under each heading numbered 1 to 4.
Record the way the artefact/object/image “is”. This is fact based information derived from observation. Describe and record as much detail as you can, size, colour, form, materials used and so on. Limit your observation to the description only.
This is more specialist in nature than the description. Consider the use of specialist knowledge and language in your observations. Look to see how the artefact/object/image has been achieved: Do the techniques of material manipulation inform you how it was made? What are the technical achievements of the piece? Does it have a relationship to a tradition of similar works that indicate influence in the design or making process? What do the materials themselves tell us about the artefact / object or image? Is it identified with a culture or particular subculture?
This step moves us away from the direct observation of the artefact/object/image and allows us to explore the context of the work. Try to find out why the artefact/object/image has been made, and what it might mean. For example, does it convey a message? Does the artefact/object/image embody values of some sort or other? Can these values be interpreted by anyone? Do the materials suggest values? This is where you will probably need to refer to other sources of information other than direct observation. Search for information on your artefact/object/image using library resources and the internet. What do others say about the selected work? Do you agree?
This step asks you to provide reasoned thoughts about your choice of artefact/object/image. It is subjective in nature? How do you feel about the artefact/object/image? What do you think the artist/designer/filmmaker might have felt about the work and the choices that were made? Do you like the aretfact/object/image or not? Why is this so?